Festivity Collection: Seasonal Campaign System

Festivity is Temple's annual holiday blend, releasing each November and running through the new year. The design challenge is inviting: the collection has to feel like the holidays without referencing or implying any specific holiday, so it appeals to Temple's full customer base rather than one slice of it. That's meant leaning on ideas like the winter solstice and the season itself, keeping things festive without tying the collection to any one celebration.

Festivity is also the one release printed with foil, which shapes decisions from the start. Where Wonderblend and Capital Cold Brew begin with the label, Festivity begins as a broader concept first: the label, merchandise, and every supporting piece are designed together as one system, with the foil printing as a constraint that carries through all of it.

Festivity is the largest project I take on each year. In both 2024 and 2025, the collection included:

• Label Bag design for the seasonal blend, built around the foil print process
• Signage In-café signage for the full collection
• Digital Newsletter and online assets
• Gift Cards Seasonal gift card design
• Candles Labels for a candle line made in partnership with Black Lily Naturals, a local candle maker, with scents matched to that year's Festivity tasting notes
• Matchboxes Companion matchboxes for the candle line
• Free Mug Annual giveaway mug, given to customers who buy two bags in café or hit a spending threshold online
• Tumbler Seasonal tumbler design

Customers treat Festivity as something close to a gift guide each year, so it has to appeal broadly: to gift-givers, to coffee lovers, and to people who are already fans of Temple. The free mug giveaway alone puts thousands of pieces of this design into customers' hands every season, on top of everything sold across the rest of the collection.