FESTIVITY 2024

2024’s Festivity Collection began with the Festivity Blend coffee label and grew into a full holiday-inspired line. The challenge was to evoke festive cheer while staying neutral and inclusive. I expanded the design across a range of products, including a mug offered with the purchase of two bags of coffee, two candle labels in collaboration with local maker Black Lily Naturals, a coordinating matchbox, a Fellow Move Tumbler, gift cards, and coffee sleeves for to-go cups. The collection balances warmth and celebration with a thoughtful, inclusive aesthetic.